PriceMinister Rakuten, the leading European online marketplace, used release of the film "On a marché sur Bangkok" to increase its visibility among a broader audience.
To promote this partnership, PriceMinister Rakuten published two promotions on its Facebook page and its site: a sweepstake and an instant win game.
These games were consistent with marketing and PR goals for engagement and data capture.
They wanted relevant data on visitors, particularly on those who left the site without converting, so they could reach out with highly targeted offers to each of these leads.
Fabrice chose the Enterprise plan